Wrap'd was an idea that came to me one day as I watched my boys - then aged 3, 5 and 7 - struggle with their flatbread wraps which I'd prepared them for a weekend lunch. Bits of lettuce and carrot were falling out with each bite, and the wrap itself was determined to unravel in their little hands.
My name is Jade - the founder of Wrap'd, wife to Craig, and proud mum to 3 sons - Reid, Mason and Owen. I'm currently 4 years into my 16 year career of making school lunches, and already struggling to offer the boys variety and healthy lunch choices that won't leave them resenting the humble sandwich for the rest of their lives!
How on earth would I ever have the confidence to send them to school with a wrap for lunch, knowing it would hold together, and they'd be able to eat it all, leaving their tummies feeling full and satisfied?
After extensive research and product development, we finally have Wrap'd - a clever solution which allows hands of all ages and sizes, to enjoy a fresh and healthy meal option.
I love that Wrap'd is fully reusable and completely removes the need to use plastic, foil, paper, toothpicks, string or rubber bands to hold a wrap together. We are fast becoming a very wasteful society, so designing a product that is environmentally friendly and waste free is very important to me. And what's more, Wrap'd is easily cleaned in the dishwasher. Speaking of being clean, the fact that your delicious treat is enclosed inside the Wrap'd while its being eaten, makes it a super hygienic way to be consumed. This is peace of mind for me, especially after seeing my boys hands after a few hours of play!
Since having Wrap'd at home, we have discovered how handy they are for many other foods. Our most recent use was when we had home made burgers one night, and Owen was struggling to hold his big roll together. I simply cut his burger in half, and popped it into a Wrap'd. He was able to hold it much easier, and the ingredients were all contained neatly inside.
This is an exciting new adventure for my Wrap'd family. It's such a fun journey to be on, as we have developed, and redeveloped the Wrap'd again and again! I have learnt so much about the product development process, and feel so grateful to have such a professional industrial design company to guide us through. My mind and creativity has worked overtime as each new stage has begun, and can't wait to add more unique products to our range in the future.
In the meantime, grab yourself a Wrap'd and give it a whirl.. I'm sure you'll love it as much as we do!